5 years and 35 sushi club collections later, the goal has remained the same;
bringing people of the arts together, through a mutual love for sushi.
The Nike Sushi Force 1 represents a design evolution, where every detail has been reconsidered, through Sushi Club's lens of quality meets refinement based on utility and intention. Inspired by the Chef Nobu’s plate, the Sushi Force 1 represents a canvas and starting point of the Sushi Club and Nike story.
No details were ignored, with multiple premium leather fabrications, foil printed deboss techniques, and accented hardware. Each pair featured unique authenticity serial numbers beginning with "1987"—commemorating the founding year of Matsuhisa Beverly Hills—and comes in luxury Nike Swoosh and Sushi Club branded packaging, transforming the silhouette into a cultural luxury statement.
Sushi Club partnered with Gap on an exclusive limited-edition collection launched in San Francisco to commemorate Super Bowl LX.
The eight-piece capsule included two t-shirts, two hoodies, three hats, and anoversized denim zip jacket, all featuring a the Gap Sushi Club signature lock up.
The campaign imagery pays homage to the legendary 1990s Gap campaign featuring Chef Nobu photographed by Herb Ritts, with photographer Jack Waterlot capturing new Gap-iconic moments of club founders Chris and Nobu — a full-circle "bridging the gap" collaboration given both founders separate histories working with the brand
