Introducing the GAP for San Fransisco Sushi Club.

Thirty years after Chef Nobu Matsuhisa first appeared in Gap’s iconic Individuals of Style campaign, he returns—this time alongside Sushi Club co-founder Chris Stamp—for a collaboration rooted in shared history, craft, and cultural influence. Both Nobu and Chris have long-standing ties to Gap, making this partnership a true full-circle moment—one that honors hospitality, cuisine, and style through the kind of imagery and storytelling that endures.

Rooted in San Francisco during Super Bowl LX, this limited-edition capsule marks Sushi Club’s Bay Area debut, reimagining Gap’s essentials through Sushi Club’s refined lens. From logo tees to hoodies—where Sushi Club’s signature chopsticks subtly form the “A” in Gap’s logo—each piece reflects a meeting of past and present. It’s a collaboration born from shared values, where fashion, food, and culture naturally converge, proving that some partnerships are simply meant to last.